Element Skateboard Brand: A Comprehensive Analysis

Intro

The world of skateboarding is a vibrant tapestry woven with creativity, individuality, and a fierce sense of community. Central to this culture is Element, a brand that has etched its name in the annals of skate history. Often tagged as a trailblazer in design and sustainability, Element is more than just a brand; it encapsulates a philosophy that respects the environment while pushing the boundaries of skateboarding innovation.

In this exploration of Element, we'll peel back the layers to examine its history, evolution, and the profound impact it has had on skateboarding culture. We’ll delve into the brand's strong commitment towards sustainability, its aesthetic choices, and how it engages with the community. Whether you're a seasoned skateboarder or just stepping on the board for the first time, understanding Element's role in this dynamic world can enrich your skateboarding experience.

This article aims to present a well-rounded view of Element, highlighting its unique position within both the commercial and grassroots spectra of skateboarding. From design to social impact, we’ll uncover what makes Element not only a household name but also a significant player in shaping the future of skateboarding.

Preface to Element Skateboard Brand

The Element Skateboard brand is not just another name in the sea of skateboarding. It stands out as a vibrant entity deeply woven into the fabric of skate culture. To grasp the significance of Element, one must understand its roots and the philosophy that powers its products. Element isn’t just about skateboards; it’s about a lifestyle, a movement that champions freedom, creativity, and sustainability. In this section, we delve into the essence of Element, setting the stage for a broader exploration of its history, innovations, and cultural significance.

Background Information

Element was founded in the early 1990s and rapidly gained a reputation for quality and creativity. The brand emerged during a pivotal period in skateboarding, when the sport was transitioning from the fringes to mainstream recognition. From its inception, Element aimed to cater to a diverse range of skateboarders, from novices to seasoned pros. Its commitment to quality was evident in every product, which resonated well with the skateboarding community.

The brand found success through a combination of innovative skateboard designs and authentic marketing strategies. Element has consistently engaged with its audience, forging strong connections with skateboarders of all backgrounds. Its name became synonymous with a blend of style and performance, capturing the spirit of the skateboarding lifestyle across the globe.

Mission and Vision

Element’s mission extends far beyond just selling skateboards. The brand is dedicated to promoting a positive lifestyle, encouraging creativity, and respecting the environment. It envisions a world where skateboarding transcends the act of riding; it's about building a community and fostering personal expression.

Their vision underscores the importance of sustainability and ethical practices in the pursuit of progress. Element embraces eco-friendly materials, seeking to minimize its environmental footprint while appealing to conscious consumers. They believe that skateboarding can drive positive change—both in individuals and communities.

"Skateboarding is more than a sport; it's a form of self-expression and a way to connect with others."

Element's drive to innovate is matched by its dedication to remaining a beacon of inspiration and creativity. By creating products that align with its mission and values, Element continues to rally both seasoned skateboarders and newcomers alike, solidifying its place as a leader in the industry.

As we continue through this article, we will explore the intricate layers that make up the Element brand, delving into its rich history, product offerings, cultural impact, and future directions.

Historical Overview

Understanding the historical overview of the Element skateboard brand reveals not just its evolution, but also the dynamic nature of skate culture itself. This section is crucial as it sets the stage for appreciating the brand's ethos, its growth trajectory, and its position within the larger framework of skateboarding history. The roots of a brand often shape its identity, informing decisions and influencing the community it seeks to serve. Thus, grasping Element's origin and key milestones provides valuable context for both enthusiasts and casual observers.

Founding and Early Years

Element Skateboards came into the scene in the early ‘90s, a time when skateboarding was at a crossroads. Founded in 1992 by Johnny Schillereff, the brand was born out of a passion for skating and an appreciation for art and design. Schillereff’s vision stemmed from wanting to create more than just a skateboard brand; he aimed to encapsulate a lifestyle and elevate skateboarding as an art form. From the very start, Element focused on quality and creativity, setting it apart from competitors who often concentrated purely on performance.

In its initial years, the company capitalized on the burgeoning popularity of street skating, alignng its designs with the aesthetic that many skateboarders were embracing. The first collection of Element skateboards featured bold designs and artistic graphics that resonated with the youth at the time. This venture wasn’t merely commercial; it was a testament to individual expression within the sport. As Element began to catch the eye of riders and retailers, it solidified itself not just as a skateboard brand but as a significant player in the lifestyle movement that surrounded skateboarding culture.

Key Milestones

Over the years, Element has marked its presence with several key milestones that have shaped its trajectory and impact.

1992: The inception of Element Skateboards by Johnny Schillereff.
1995: Element launched its first clothing line, broadening its appeal beyond skateboards. This diversification indicated a growing recognition of skateboarding as a culture and lifestyle, not just a sport.
1999: The release of the Element video "The Elementality of Style," highlighting its team riders and reinforcing the brand's commitment to the skateboarding community. This helped solidify Element's visibility and showcased the unique lifestyle skaters were leading.
2003: Element led the charge towards sustainability by introducing eco-friendly materials into their production processes, a pioneering effort concerning environmental impact in the skateboarding industry.
2011: The launch of the Elemental Awareness Foundation, aimed at promoting environmental consciousness and community involvement among skateboarders, further enhancing the brand's identity as a community-centered entity.

Each of these milestones not only showcases Element’s dedication to quality and innovation but also reflects broader trends within skateboarding culture and consumer behavior. By constantly adapting and evolving, Element Skateboards has remained relevant, ensuring its place in the heart of skate culture, and appealing to both seasoned skateboarders and newcomers alike.

Product Line Overview

The product line overview is crucial in understanding how Element Skateboards has carved its niche in the skateboarding industry. A diverse range of offerings not only attracts various types of customers but also solidifies the brand's identity. By analyzing the components that make up Element's skateboard line, consumers and retailers can have a clearer understanding of what’s available and how it caters to different preferences. This section will explore several key categories that highlight both the quality and thoughtfulness behind the product offerings.

Types of Skateboards

Complete Skateboards

Complete skateboards are vital for beginners and experienced skaters alike. They provide everything one needs to start skating right out of the box, which is a major convenience. The appealing feature of complete skateboards from Element is their versatility; they come in various designs and sizes, catering to different styles of skating. A significant advantage is that these boards are pre-assembled, eliminating the need for additional purchases or assembly skills.

However, while they are definitely a popular choice for entry-level skaters, serious riders may find limitations in customization. The decks and hardware might not offer the fine-tuning some more advanced skaters look for. Nonetheless, for someone looking to hit the skate park straight away, these complete setups are hard to beat.

Decks

Element decks are where the artistry truly shines. With vibrant graphics, multiple shapes, and a solid construction that uses high-quality materials, they appeal to riders looking for both style and performance. The key characteristic of these decks is durability without sacrificing performance. They are often lightweight, which helps in tricks and flips—important features for street skating.

One unique advantage of Element decks is their emphasis on eco-friendly materials. This is not just a marketing gimmick; it aligns with the brand's commitment to sustainability. On the downside, however, some users may perceive these decks as pricier than others on the market. Yet many would argue that the benefits outweigh any higher upfront costs, given their intended longevity.

Trucks

Skateboard trucks from Element stand out because of their strength and stability. They are designed for a variety of riding styles, from cruising to aggressive street skating. The sliding and turning capabilities make them exceptionally responsive, aiding in executing tricks with precision.

The upside of these trucks is their reliability—they endure impact and general wear and tear well. Skaters often have their preferences in terms of truck width and height, and Element generally caters to diverse needs. However, skaters looking for hyper-specific configurations might find that customization options are limited.

Wheels

Wheels play a pivotal role in how a skateboard performs on different surfaces. Element offers a range of wheels, varying in hardness and size, which equips skaters to choose what suits their style best. A key characteristic of their wheels is their ability to provide a smooth ride, regardless of the terrain.

The unique feature of Element wheels is their grip; they have been engineered to maximize traction, promoting confidence for both new and experienced riders. However, softer wheels, while great for street skating, might wear down faster on rough surfaces. This is a critical consideration for anyone who skates frequently on abrasive terrain.

Apparel and Accessories

Clothing Line

The Element clothing line complements its skateboard offerings, merging style with functionality. Known for its streetwear aesthetic, the clothing embodies the skate culture while ensuring comfortable wear. The standout feature is the blend of trendy designs with materials that withstand the active lifestyle of a skateboarder.

Offering everything from graphic tees to hoodies, the clothing line is popular among skaters of all ages. However, some may find the fit varies across different styles, which sometimes affects how well they wear off the board. Still, aesthetic appeal and quality craftsmanship keep customers coming back.

Footwear Options

Element’s footwear is designed specifically for skaters, focusing on stability and grip. The shoes often integrate reinforced toe caps and padded collars for comfort during heavy landings. One beneficial aspect of the footwear line is the versatility; skaters can find options suitable for both skating and casual wear.

However, like many specialized products, they may carry a higher price tag compared to generic options. Still, for those who prioritize performance and durability, Element footwear is a worthy investment.

Protective Gear

Safety is paramount in skateboarding, and Element recognizes this through its protective gear offerings. From helmets to knee pads, their gear provides solid protection without compromising on comfort or flexibility. The key advantage here is peace of mind while skating, which allows skaters to take on challenges more confidently.

The unique design aspect of Element's protective gear often includes graphics that mirror their skateboard aesthetics, making them a stylish choice. However, not everyone may appreciate the fit and feel of certain pieces, as personal preference plays a significant role in protective gear selection.

This product line overview illustrates how comprehensively Element Skateboards caters to its audience. By offering a wide variety of skateboards, apparel, and protective gear, the brand enhances not only the performance of skaters but also their overall experience within the sport.

Design and Aesthetics

Design and aesthetics play a critical role in the Element skateboard brand's identity. Not merely an accessory to function, the design encapsulates the essence of skateboarding culture. A well-designed skateboard can resonate with an individual’s personality, aspirations, and values. It goes beyond the technical specifications of the board itself and reflects tastes that appeal to a diverse range of skateboarders, from beginners to seasoned pros.

Artistic Collaborations

Element stands out in the industry due to its commitment to artistic collaborations. These projects pair the brand with artists and designers to create unique graphical representations on their skateboards. Such collaborations not only imbue their products with a sense of individual flair but also connect the skateboarding community with the wider art world. This dual appeal underscores the brand's approach: marrying functionality with aesthetic sophistication.

For instance, Element has worked with various street artists to bring graffiti and urban art to their deck designs. This not only showcases the brand's dedication to creativity but also gives voice to emerging artists within the skate culture. People who purchase these boards aren't just getting a product; they're investing in a piece of art that tells a story, bridging the gap between art and sport.

Here are some notable collaborations:

Artist XYZ: Unveiled designs reflecting urban decay and the nuanced beauty found in worn-out streets.
Designer ABC: Brought a minimalist and clean aesthetic, appealing to those who prefer simplicity.

These artistic touches resonate deeply within the skateboarding scene and set Element apart from other brands, creating a loyal customer base that appreciates both play and design.

Sustainable Design Practices

Sustainability has become a key factor in design practices within many industries, including skateboarding. With increasing ecological concerns, Element has taken significant strides toward making environmentally conscious choices in their product design. This commitment can be seen through their use of eco-friendly materials, such as recycled plastics and sustainably sourced wood.

The embrace of sustainability is not just about ethics; it is also about practical innovation. Skateboards made from materials that minimize environmental impact can perform just as well, if not better, than conventional options. For instance, Element has explored applying water-based adhesives and non-toxic finishes to ensure safety for skaters and the planet alike.

Some of the sustainable design practices are:

Use of Recycled Materials: Element's dedication to reshaping the industry's materials has led to the creation of boards that integrate post-consumer recycled materials.
Reduced Waste Manufacturing: Innovative manufacturing techniques including precision cutting lead to less waste in production, ensuring fewer resources are depleted.

"Element is redefining what it means to ride a board—not just in skills, but in values."

Element's ongoing initiatives show that style and eco-friendliness can go hand in hand. Their commitment to sustainability also positions them well with younger generations who prioritize ethical consumption, making them more than just a brand but a philosophy embraced by conscientious skateboarders.

Technological Innovation

Technological innovation plays a pivotal role in the world of skateboarding, particularly for a brand like Element, which prides itself on integrating advanced techniques and materials into its offerings. This isn’t just about riding style; it’s about enhancing performance, safety, and the overall skateboarding experience. The infusion of modern technology allows Element to stand at the forefront of the industry, pushing boundaries and contributing to the evolution of skate culture.

Advanced Materials

The journey toward optimal performance often begins with the materials used in constructing skateboards. Element has invested time and resources into developing and utilizing advanced materials that significantly influence ride quality and durability. For instance, they use maple wood known for its resilience and flexibility, which provides a stable platform for riders while allowing for tricks and flips.

Moreover, Element has embraced epoxy resins, which are not only more environmentally friendly but also improve water resistance and longevity. By opting for these materials, Element caters not only to the technical needs of skateboarders but also aligns with a growing trend of sustainability in manufacturing. When you combine performance and eco-friendliness, it’s a win-win for both the company and its consumers.

"The right materials in skateboarding can change the whole game; they affect everything from maneuverability to the lifespan of the board."

Additionally, Element has experimented with carbon fiber and new synthetic blends. The lightweight nature of carbon fiber allows for reduced weight without sacrificing strength, making boards easier to maneuver. These materials represent a significant leap forward, positioning Element as an innovator willing to explore new technologies for enhanced performance.

Manufacturing Techniques

Behind every successful skateboard is a manufacturing technique that ensures quality and consistency. Element’s approach to manufacturing has evolved to include CNC machining and advanced pressing methods that create precision-cut decks tailored to meet the specific preferences of riders. Computer numerical control (CNC) allows for intricate designs and specifications that manual techniques simply can’t replicate, elevating the construction phase to a high-tech process.

Furthermore, Element has implemented rigorous quality control measures throughout their production line. Each board undergoes a thorough inspection process to guarantee that every detail—from dimensions to finishes—meets the brand’s high standards. This commitment to quality not only improves the performance of the boards but also significantly boosts customer satisfaction.

Element’s Influence on Skateboarding Culture

Skateboarding is not just a sport; it embodies a lifestyle, a culture interwoven with creativity, rebellion, and community. Element Skateboard Brand has played a pivotal role in shaping this culture since its inception. Through various initiatives and programs, Element has established itself as more than just a skateboard manufacturer—it has become a beacon for aspiring skaters and fans alike.

Sponsorship and Promotions

Element's reach into the skateboarding community can largely be attributed to its sponsorship of talented skaters. It's edifying to note that these athletes don’t just skate; they embody Element's ethos of authenticity and innovation. Sponsors like Nyjah Huston and Levi Brown are not only brand ambassadors but also trendsetters who push the limits of skateboarding. The brand’s strategy employs an array of promotional events that leverage their athletes' talents - be it through competitions or demonstrations at local skate parks.

By fostering relationships with these riders, Element enriches the community atmosphere and cultivates camaraderie among skaters. The brand often sponsors events in collaboration with schools and local skate parks, encouraging participation from youth and introducing skateboarding to a broader audience. These promotional activities provide an excellent platform for emerging skaters to showcase their skills. They also help in nurturing grassroots talent, ensuring the skateboarding culture remains alive and relevant.

"Skateboarding is something you can’t put a price on; it’s about the feeling it brings. Element helps keep that spirit alive."

Community Engagement and Events

Engagement with the skater community goes beyond mere sponsorship; it includes actual interaction and support for grassroots initiatives. Element regularly organizes community events that aim to build a strong sense of belonging. These include skate clinics, clean-up days at local parks, and collaborative projects with organizations focused on youth development. By actively investing time and resources into communities, Element fosters a vital relationship with its users.

Their annual Elemental Awareness Tour stands as a prime example. The tour allows skaters to interact with locals, share skills, and promote a love for skating while highlighting environmental responsibility. This initiative aligns with Element's mission of sustainability and expands their influence beyond just promoting products. It creates a lasting impact on the culture by leveraging skateboarding as a medium for environmental advocacy.

In summary, Element’s influence on skateboarding culture is multi-faceted. Through robust sponsorships and engaging community initiatives, the brand nurtures a sense of unity and supports the evolution of skateboarding. Both newcomers and seasoned skaters benefit from the initiatives that bolster the culture’s growth, ensuring Element remains at the forefront of this vibrant community.

Sustainability Initiatives

Element Skateboard Brand has made significant strides toward fostering a sustainable future for the skateboarding community. The importance of sustainability in this realm cannot be understated; as skateboarding gains popularity worldwide, the environmental impact of production and use becomes more pronounced. Element recognizes this challenge and has taken proactive steps to address it, ensuring a balance between performance and environmental responsibility.

One can’t help but notice that consumers, especially the younger generations, increasingly prioritize eco-friendly practices. As such, brands that incorporate sustainability into their ethos often enjoy greater loyalty and respect. Element aims to lead by example, emphasizing responsible manufacturing and ethical consumption.

Eco-Friendly Materials

Element's commitment to the environment is woven into the very fabric of its products. The use of eco-friendly materials is one of the brand's cornerstones. This includes sourcing woods from sustainable forests, reducing the carbon footprint during the production process by selecting suppliers that practice responsible forestry. Ultimately, this ensures that trees are replanted and habitats are preserved for future generations.

In addition, Element explores alternative materials that lessen reliance on traditional plastics. For instance, the incorporation of recycled plastics in components of their skateboards addresses waste management issues while maintaining product quality.

Some of the eco-friendly materials used by Element include:

Bamboo: A rapidly renewable resource that offers durability and strength.
Recycled woods: Minimizing waste by repurposing materials that would otherwise end up in landfills.
Water-based adhesives: Reducing harmful chemicals commonly found in production processes.

The shift towards these materials not only reflects Element's commitment to sustainable practices but also shows their adaptability in meeting consumer demands. This thoughtful approach to materials is vital in setting a precedent for the industry at large.

Recycling Programs

In its effort to promote sustainability, Element has initiated recycling programs that encourage a circular economy within the skateboarding community. Through these programs, consumers are incentivized to return used items, whether they be worn-out skateboards or broken components.

The benefits of such programs are manifold:

Reduction of Waste: By recycling old gear, the brand minimizes unnecessary waste and lessens the burden on landfills.
Resource Reclamation: Old materials can be repurposed into new products, which effectively reduces the need for virgin materials.
Community Engagement: These programs foster a sense of community among skateboarders, as it creates opportunities for enthusiasts to participate in initiatives that keep their sport eco-friendly.

Element’s recycling initiatives demonstrate that it isn't just about making a quick sale; it’s about encouraging responsible behaviors that have a lasting impact on the environment.

Through the recycling programs, Element illustrates that sustainability is not just an objective but is indeed part of its identity. This way, as the skateboarding community flourishes, it does so in harmony with the planet.

Comparative Analysis

In the realm of skateboarding, an astute evaluation of various brands can be the difference between a novice's misstep and a pro's perfect grind. This section dives into the core of Comparative Analysis, shedding light on how Element Skateboards holds up against others in the market. Understanding these differences enriches the consumer’s ability to make informed choices, whether they are seasoned skaters or newcomers, parents looking to buy their kid's first board, or retailers aiming to stock the right products.

Element vs. Other Brands

Market Position

Element's market position stands tall among its peers. The brand has cultivated a reputation not just for its quality products but also for its deep roots in the skateboarding culture. Unlike many brands that focus solely on performance, Element integrates artistry, community involvement, and sustainability into their ethos. This unique blend appeals to a broad audience ranging from hardcore skaters to casual enthusiasts.

The key characteristic here is brand loyalty - Element fosters a connection with its consumers that goes beyond mere transactions. This loyalty is bolstered by consistent sponsorship of skaters and involvement in community-driven events, making Element not just a skateboard brand but a lifestyle choice. When consumers choose Element, they are buying into a culture of creativity and sustainability, making it a beneficial option for those looking to align their purchases with their values.

The downside? As Element focuses on a premium market, prices may be higher compared to some brands that prioritize cost over quality. However, many find the investment worthwhile when considering the superior materials and innovative designs Element offers.

Price Comparison

Now, let’s dissect the price comparison within the skateboarding landscape. Element commands a mid to high price range in the skateboard market. This pricing strategy is reflective of the brand’s commitment to using quality materials and cutting-edge manufacturing processes. In contrast, entries like Element’s premium line often pique the interest of consumers who seek durability and style in tandem.

What makes Element's price point a more favorable choice? Well, the performance of their products is often superior to lower-priced brands that might cut corners on materials or craftsmanship. A skateboard from Element often tends to last longer and perform better, offering value over time. However, it does spark a common debate among buyers: is the cost justified? Some argue that cheaper brands can serve basic needs well, especially for beginners. All said, when durability and design are put on the scales, many find that the quality of Element’s offerings can outweigh the initial investment.

Consumer Preferences

Understanding consumer preferences is pivotal in determining what drives sales in the skate world. Many buyers lean towards brands that resonate with their lifestyle, values, and social circles. Element's conscious efforts toward sustainability resonates well with environmentally aware consumers. Their range of eco-friendly materials and commitment to social initiatives set them apart in the increasingly crowded market.

Graphing community engagement against sales figures often reveals a parallel, with Element’s supportive approach resulting in loyal customers who choose brand narratives over just product features. In a world where the informed consumer holds the power, Element continues to refine its product offerings to align with the evolving desires of skaters.

Future Trends in Skateboarding

As the world of skateboarding continues to evolve, the future trends within the industry promise to significantly reshape the landscape. Industry professionals, enthusiasts, and casual riders alike recognize that understanding these changes is crucial to staying relevant and informed. Trends not only impact product development and technology but also reflect shifting cultural attitudes and consumer needs. This section will take a closer look at what we might expect moving forward, focusing on both innovations and behavioral shifts among skaters.

Predicted Innovations

Innovation is the heart of progression in any sport, and skateboarding is no exception. Element Skateboards, among other major players, is at the forefront of technological advancements designed to enhance performance and rider safety.

Smart Skateboards: With the rise of smart technology, we may soon see skateboards equipped with sensors that monitor performance, speed, and even track routes. Imagine a deck that buzzes when you reach a new personal best!
Eco-Friendly Materials: Given the global push towards sustainability, brands like Element are likely to develop boards made from recycled materials or biodegradable composites. This could mean less environmental impact without sacrificing performance.
Enhanced Safety Gear: Advances in protective gear, such as helmets with built-in communication devices or pads that help prevent injuries, could also become standard. This technology aims to boost rider confidence, especially among newcomers who may be apprehensive.

"The skateboard of the future could communicate with its user, providing instant feedback and performance metrics. That’s the exciting part about where we’re heading in skateboard innovation!"

Shifts in Consumer Behavior

As technology advances, consumer preferences and behaviors are inevitably shifting. Today’s skateboarders, especially younger generations, are increasingly aware of their buying choices and their social implications.

Emphasis on Versatility: Modern skaters are seeking gear that can perform in multiple settings—whether skating in a park or navigating city streets. This demand has prompted brands to design boards that cater to diverse environments.
Social Responsibility: Consumers are becoming more concerned with ethics, prompting brands to adopt transparent production practices. Buyers might prefer brands that engage in fair labor or sustainable practices, weighing these factors as heavily as product performance.
Digital Communities: Online presence plays a significant role in shaping consumers’ choices. Many skateboarders turn to social media platforms like Instagram or TikTok for inspiration and product recommendations. A brand’s engagement with these communities can greatly influence its market position.

By staying attuned to these trends, Element and other brands can anticipate the needs of their market, ensuring they remain leaders in this dynamic landscape. The future looks bright for those willing to adapt and innovate in the ever-changing world of skateboarding.

The End

The conclusion plays an essential role in understanding the overarching narrative that the Element skateboard brand presents within the skateboarding community. This section not only ties together various insights gleaned throughout the article but also serves as a reflection on Element's journey and its implications for the future of skateboarding.

Summary of Key Points

Throughout this analysis, we’ve explored several significant facets of Element:

Rich Heritage: Element’s foundation is rooted in skateboarding history, influencing not just products, but also culture.
Innovative Product Lines: The brand offers a diverse range of skateboards and apparel that cater to a wide array of preferences, enhancing the skating experience.
Commitment to Sustainability: Eco-friendly practices and initiatives signify Element's dedication to the planet.
Cultural Impact: Sponsorships, events, and collaborations have solidified Element's place in the skateboarding landscape, shaping trends and promoting community.

Overall, these key points converge to highlight why Element is not merely a company, but a vital part of a larger conversation surrounding skateboarding, culture, and sustainability.

Final Thoughts on Element’s Legacy

Element's lasting legacy is defined by its proactive stance in fostering community and innovation. The brand’s ability to intertwine sustainability with performance demonstrates a progressive mindset, which resonates not only with skateboarders but also with environmentally conscious individuals. As skateboarding continues to evolve, Element stands at the forefront, ready to make waves.

"A brand that embodies a lifestyle; Element isn't merely about skateboards; it's about bringing people together and fostering passion."

In reflecting upon Element’s path, it becomes clear that its legacy lies not just in the products it sells, but in the values it upholds and inspires in others. Moving forward, Element will undoubtedly continue to be a significant player in the industry, paving the way for future innovations and inspiring upcoming generations of skateboarders.

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