Vans Blue Butterfly: Aesthetic and Cultural Impact in Skateboarding
Intro
The world of skateboarding is rich with vibrant culture, creativity, and a multitude of styles that reflect the personalities of those who partake in it. One particular design that stands out is the Vans Blue Butterfly. This artistic creation represents more than just a fashionable design; it symbolizes an ethos that resonates deeply within the skateboarding community. The intricate patterns, colors, and historical references found in the Blue Butterfly design help communicate shared values among skateboarders—those who seek freedom, individuality, and connection through their craft.
In this exploration, we'll examine the cultural significance of the Vans Blue Butterfly, how it interweaves with skateboarding techniques, gear, and communal experiences. By delving into its aesthetic appeal, historical evolution, and current trends, we aim to provide a comprehensive understanding of its place in skateboard culture.
Skateboarding Techniques
Skateboarding isn't just about hopping onto a board; it's a way of life that demands skill, commitment, and artistry. The Vans Blue Butterfly aligns seamlessly with how skateboarders express themselves through their techniques.
Mastering the Basics
Before diving headfirst into advanced maneuvers, there are fundamentals that every skateboarder must master. Techniques like balancing on the board, learning to push off, and executing smooth stops are the cornerstones of good skateboarding. To practice these basics:
- Find a flat, open space.
- Practice pushing off while standing confidently.
- Work on maintaining your balance by shifting your weight.
- Incorporate basic turns to navigate smoothly.
Emphasizing these foundational skills not only improves one's performance, but it also enhances the overall experience of skating. Ensuring these basics are second nature supports the creativity that the Blue Butterfly design symbolizes, serving as a reminder that the journey begins with each individual.
Advanced Tricks and Stunts
Once the basics are laid down, many skateboarders look to elevate their game. The beauty of the Blue Butterfly design is not just aesthetic; it mirrors the complexity of tricks skateboarders aspire to execute. Advanced tricks like kickflips, ollies, and grinds demand not just physical capability but also an understanding of style and rhythm.
To tackle these tricks:
- Start by mastering simpler variations and gradually increase complexity.
- Focus on timing and body coordination.
- Don't shy away from practicing on various surfaces to increase versatility.
As skateboarders approach these advanced maneuvers, the connection becomes apparent: the Blue Butterfly isn't merely a logo but a representation of the goals—expressing flair and personal style through every flip and grind.
Gear and Equipment
The right gear is crucial when engaging with the skateboard culture, enhancing both safety and style. The Vans Blue Butterfly perfectly complements this by serving as a reminder of the skatewear tradition that has evolved over time.
Skateboard Types and Features
Understanding skateboard types and their features is essential for anyone serious about skateboarding. Here are some popular types:
- Street Skateboards: These are often shorter, designed for tricks.
- Longboards: Better for cruising and stability, often associated with downhill riding.
- Cruisers: Great for casual rides, generally more flexible than traditional boards.
Each type presents unique opportunities for expression—much like how the Blue Butterfly incorporates artistic expression into skatewear.
Essential Safety Gear
Safety should never take a back seat to style. Essential protective gear includes:
- Helmets: Protects the head and minimizes injury risk.
- Wrist guards: Helps prevent wrist injuries during falls.
- Knee and elbow pads: Crucial for cushioning against scrapes.
While skateboarding exudes a certain fashion-forward vibe, embracing safety gear is just as essential as rocking the Vans Blue Butterfly style.
"Skateboarding is what I do. It's my identity, and the Blue Butterfly feels like a second skin, symbolic of what it means to be both a skater and an individual."
The End
The Vans Blue Butterfly serves as more than just a trend in the ever-evolving world of skateboarding; it exemplifies the balance of artistry and athletics. As we dissect its role in shaping identities, techniques, and community engagement, it becomes increasingly clear that this design will continue to influence skate culture while adapting to new artistic directions. Whether a novice or a veteran, the connection with the Blue Butterfly reflects a deeper appreciation of the craft, merging aesthetics with individual expression.
Prelims to Vans and Skateboarding Culture
The collision of Vans and skateboarding culture is a weighty topic, warranting a deep dive into their intertwined histories and mutual influences. This relationship goes beyond just shoes and tricks; it encapsulates a lifestyle that's been sculpted over decades. Vans has become synonymous with skateboarding, not just through its products but also through its pivotal role in shaping cultural narratives within the skate community. The relevance of understanding this topic lies in its profound implications on personal identity, community cohesion, and creativity among skateboarders. By studying this connection, we unearth how a simple brand has propagated values that resonate much deeper than mere aesthetics, unveiling layers of social significance that help define the euphoric experience of skateboarding.
The Origins of Vans
Vans hails from sunny California, born in 1966 when the Van Doren brothers set up shop in Anaheim. Originally dubbed the Van Doren Rubber Company, they catered to a niche market, with the idea of producing high-quality shoes that catered directly to the needs of skateboarders. The self-proclaimed innovators crafted shoes with durable rubber soles and a flexible top, gaining traction quickly among local skateboarders. The brand’s initial rise in popularity was no accident; it was a response to the growing fervor of a subculture yearning for footwear that could withstand the rigors of extreme sports.
Right from the get-go, Vans established its feet—quite literally—within the skateboarding realm, marking the beginning of a storied partnership. From the classic checkerboard slip-ons to the more avant-garde designs, the brand has been at the forefront, setting a standard that others have either aspired to or emulated. The humble beginnings are an essential part of the narrative, interwoven with the essence of skateboarding itself, as both share roots in rebellion against the mainstream, carving their path through grit and determination.
Vans' Influence on Skateboarding
Vans didn't just join the skateboarding movement; it shaped its very fabric. The brand became a cultural staple, as skateboarders were not just looking for functional footwear; they sought style, prestige, and identity. By aligning itself with prominent skateboarders and sponsoring events, Vans positioned itself at the center of the skateboarding renaissance that burgeoned in the late 1970s and early 1980s. The graphics, colors, and unique styles featured in Vans’ designs became symbols of rebellion, individuality, and freedom.
Moreover, with each new design and collaboration, the brand has been successful in altering the skateboarding landscape more broadly. From the Vans Warped Tour—a punk and skate culture festival—to the brand's significant presence in skate parks around the world, Vans has consistently promoted an authentic atmosphere of creativity and community. Notably, its involvement in skateboarding competitions has given voice to aspiring skateboarders, granting them a platform to showcase their skills.
It's not just about skaters wearing Vans; it's about the culture embracing the brand as an emblem of their lifestyle. In doing so, Vans has crafted a narrative that deeply connects with the values of skateboarders, making it not just footwear but a representation of freedom, youth, and the undisputed spirit of skateboarding itself.
As we delve deeper into the aesthetics and cultural significance of the Blue Butterfly design, we will see how these foundational elements of Vans continue to resonate and evolve within the skate community, ensuring its place as a cornerstone of both skate culture and street fashion.
The Blue Butterfly Design: An Overview
The design of the Vans Blue Butterfly holds a significant place in the world of skateboarding, serving as more than just an aesthetic feature on footwear. This unique design encapsulates a blend of cultural expression and personal identity for skateboarders. It harmoniously melds eye-catching visuals with the ethos of the skateboarding community, influencing not just how individuals express themselves but also how they connect with one another.
The importance of this design can be understood through various lenses:
- Aesthetic Attraction: The intricate patterns and vibrant colors appeal to the individualistic spirit of skateboarders, drawing them in with their unique charm. The blue butterfly itself is not just about looks; it tells a story of transformation and freedom, elements that resonate deeply within skating culture.
- Cultural Reflection: This design does not exist in a vacuum. It captures the essence of the times, reflecting broader artistic movements and cultural shifts. Through the lens of the Blue Butterfly, one can observe how skateboarding breaks barriers, intertwining styles from various influences, from punk rock to street art.
- Functional Art: Incorporating visual elements that serve a purpose is significant in the skateboarding world. The design’s integration into the structure of the shoe enhances both grip and performance, allowing for a seamless blend of style and practicality that is central to skating.
In essence, the Blue Butterfly design isn't merely an ornamentation on a pair of shoes—it is an emblem that encapsulates the spirit of creativity and rebellion that skateboarding embodies. Understanding its components, visual elements and symbolism can provide deeper insights into its cultural significance.
Visual Elements of the Blue Butterfly
When dissecting the visual elements of the Blue Butterfly design, one can’t help but marvel at the craftsmanship that goes into creating something so impactful. Utilizing intricate graphics and color combinations, this design fosters a visual narrative that appeals to many skateboarding enthusiasts.
- Color Palette: The striking blue shade stands out, capturing the attention of onlookers. Blue, often associated with calm and creativity, represents deep thoughts and expansive ideas, which resonate with the free spirit of the skateboarder.
- Butterfly Motif: The butterfly itself symbolizes change and personal transformation—a concept that is inherent to the culture of skateboarding. Just as a butterfly emerges beautifully from its chrysalis, skateboarders often evolve through their craft, showcasing personal style and skill development over time.
- Overlapping Patterns: The design incorporates layers and textures, adding depth that reflects the complexity of the skateboarding scene. These overlapping elements can be seen as a representation of the various influences and styles present within skate culture.
Visually, the Blue Butterfly stands as a testament to the artistry behind not just the shoes but skateboarding itself. It’s a vibrant expression of individuality.
Symbolism and Cultural Resonance
As we explore the symbolism embedded within the Blue Butterfly design, it becomes clear that its impact is far greater than aesthetic appeal. The butterfly is a powerful reminder of metamorphosis, representing personal growth—a theme that resonates deeply with skateboarders.
- Freedom and Mobility: Much like a butterfly’s effortless flight, skateboarding embodies a sense of freedom. The design reflects this mobility, enticing riders to embrace their environment and push their limits.
- Community Connection: The Blue Butterfly has become a symbol of unity within the skateboarding community. Those who wear the design not only showcase their style but also connect with others who share similar passions, fostering a sense of belonging.
- Cultural Movement: The butterfly design also encompasses aspects of rebellion, mirroring the alternative lifestyle that skateboarders often adopt. It signifies breaking away from the norm and establishing one's unique identity, making it instantly recognizable within culture as a symbol of nonconformity.
Through the lens of symbolism, the Blue Butterfly scales new heights of cultural resonance, capturing the imagination of skateboarders and beyond.
This design serves as a bridge between aesthetics and deeper cultural narratives, illustrating how a seemingly simple image can embody complex ideas and connections within a community.
Aesthetic Appeal and Functional Design
The interplay of aesthetic appeal and functional design holds significant weight when discussing the Vans Blue Butterfly shoes. The very reputation of Vans is tied to how these elements come together, which is vital for both casual wearers and serious skateboarders. It begs the question: can style go hand in hand with the rigorous demands of skating? In the case of the Blue Butterfly, it truly does.
When you look at the Blue Butterfly design, the visuals stand out immediately. The design isn't just some impressive artwork slapped onto a shoe; it embodies a thoughtful approach to how imagery resonates with identity. The butterfly symbolizes freedom and creativity—two core principles within the skateboarding community. Skaters aren’t just riding; they are expressing themselves, and a shoe that reflects such values is bound to influence both how they skate and how they present themselves to the world.
Additionally, aesthetic appeal serves to attract a wider audience beyond just skaters. Parents might be more inclined to purchase a stylish shoe for their child if it doesn’t compromise on looks. The fusion of practical use—durable materials and solid traction—with an eye-catching appearance makes the Blue Butterfly an all-around winner, whether you’re hitting the half-pipe or just strolling in the park with friends.
To further illustrate this balance, consider performance factors like stability and comfort. Skateboarders need shoes that allow them to feel their board beneath them, but they also desire a look that stands out in the skatepark scene. In the case of the Blue Butterfly, the design accomplishes both goals, allowing skaters to showcase their individuality without sacrificing functionality.
"In every shoe, there's a story—where art meets the grind of wheels."
The Balance between Style and Performance
Achieving the right mix of style and performance is no small feat. Skateboarding shoes often need to withstand wear and tear while still keeping skaters looking fresh. The Blue Butterfly excels at maintaining this equilibrium. The upper material, woven with a blend of durable canvas and synthetic fibers, ensures that the shoe is not only resilient but also lightweight. This is crucial; skateboarders require footwear that allows for both high jumps and quick turns, and a few extra grams can slow them down.
Moreover, the outsole featuring Vans’ classic waffle pattern permits excellent grip, a must for achieving the right feel while shredding. Without grip, trick execution can falter, leading to falls or frustration. Consequently, the Blue Butterfly secures its place in both functional and fashion-forward spheres, balancing these attributes effectively.
Material Selection and Sustainability
In today's world, material selection is more than just picking out durable fabrics. It involves an ethical commitment to sustainably sourced materials. The Vans Blue Butterfly integrates this philosophy by opting for materials that are conscious of both environmental and performance standards.
For instance, Vans is progressively transitioning towards using materials made from recycled plastics and organic cotton. This effort reflects a broader trend where consumers are interested in the backstory of what they wear. Skaters want to know that their gear is produced with respect for the planet.
- Benefits of Sustainable Material Choices:
- Reduced environmental impact
- Higher consumer trust in brands
- Extended product lifespan due to quality
By making strides in sustainability, the Blue Butterfly doesn’t just ride the wave of current trends; it leads the charge, ensuring that aesthetic appeal isn’t rooted in dated practices that harm the environment. The community aspect of skateboarding often revolves around caring for local parks and ensuring streets remain clean. When their chosen gear reflects similar values, it strengthens connections among skaters.
In summary, the aesthetic and functional attributes of the Vans Blue Butterfly create a sophisticated narrative that resonates well beyond the fabric of the shoe itself. It embodies a larger cultural identity while meeting practical demands, thus setting a standard in the realm of skateboarding apparel.
Community and Identity through Design
The discussion around the Vans Blue Butterfly transcends a simple exploration of footwear. It touches on the intricate web of community and identity that binds skateboarding culture together. Skateboarding is not just a sport; it’s a lifestyle rooted in a shared sense of belonging—a sanctuary for those who dare to defy conventional norms. This design, with its vibrant aesthetics, serves as a visual emblem of that deep connection among skateboarders.
When we talk about community in skateboarding, we often think about the friendships forged through shared experiences. The Blue Butterfly resonates with a diverse array of skateboarders, from the seasoned pros hitting massive ramps, to the novice riders finding their balance on the board. The significance of this design lies in its ability to convey identity. It’s not merely a shoe; it symbolizes a lifestyle, a testimony of individual expression within a collective. This is evident in local skate parks, where diverse groups come together to showcase their skills, often clad in the Blue Butterfly pattern, signifying a bond that goes well beyond skating.
How the Blue Butterfly Connects Skateboarders
The Blue Butterfly works as a bridge in this community, connecting individuals through its undeniable aesthetic appeal. When a skateboarder dons these shoes, they are essentially wearing a badge of honor—a symbol that tells a story of resilience, creativity, and freedom. The design appeals across ages, gender identities, and skill levels, fostering a sense of unity.
On streets and parks worldwide, one can find that distinctive look resonating with all types of riders. A conversation can spring up merely based on the shoes someone is wearing. It prompts stories, discussions, and eventually, friendships.
This design not only becomes a topic of conversation but also encourages budding skateboarders to embrace their journey, regardless of skill, fostering inclusiveness—a cornerstone of skate culture.
Personal Stories and Testimonials
To grasp the true essence of how the Blue Butterfly design impacts the skateboard community, one must listen to the stories of those who wear it. For many skateboarders, the shoes serve as more than just performance gear; they carry memories and emotions.
For instance, a young skateboarder named Jake recalls the day he received his first pair. "I was nervous, just a kid at a skate park, but those shoes made me feel like I belonged. I remember hitting my first trick in them; it felt like the shoes were a part of my success. Everyone was wearing the same color, yet we were all different. That’s the beauty, isn’t it?"
Another skateboarder, Lily, shares her perspective, stating, "Wearing the Blue Butterfly makes me feel connected to something larger. It reminds me of the adventures I have had and the friends I’ve made. When I see others wearing them, it’s like we share a secret; it’s a bond, unspoken but felt deeply."
Such narratives highlight the profound emotional ties skateboarders develop with their gear. The Blue Butterfly design acts as a catalyst for unity, encouraging them to form connections based on shared experiences and passions.
In this tapestry of stories, the Blue Butterfly is more than a mere aspect of fashion—it is woven into the fabric of skateboarders’ lives, encapsulating moments, memories, and a sense of identity that is both personal and communal.
Collaborations and Limited Editions
Collaboration in the world of fashion can often be a double-edged sword. For Vans, partnerships and limited edition releases are essential in keeping the brand at the forefront of skate culture. It’s not just about merging styles or creating buzz; it’s about building relationships that resonate deeply with community. When a brand collaborates with well-known artists or other companies, the output often reflects a unique melding of influences that captivates the audience.
Noteworthy Collaborations Featuring the Blue Butterfly
Over the years, the Blue Butterfly design has graced numerous limited releases, sparking excitement among collectors and fans alike. Some standout collaborations include:
- Vans x Takashi Murakami: Famed for his playful, bold artwork, Murakami adapted the Blue Butterfly into a vibrant sneaker. This collaboration broadened the appeal of Vans, attracting not only skateboarders but also art enthusiasts.
- Vans x NASA: By merging the whimsical Blue Butterfly with NASA's space exploration theme, this partnership highlighted originality and sparked conversations about innovation and creativity.
- Vans x Supreme: This collaboration turned heads with its exclusivity. Supreme took the classic Blue Butterfly pattern and added a touch of streetwear flair, igniting a frenzy for limited products.
Each of these collaborations showcases how the Blue Butterfly can be reinterpreted in various contexts. It’s a testament to the design's versatility and its ability to speak to different audiences.
Impact on Brand Image and Market Trends
The impact of these collaborations on Vans' brand image is substantial. Each partnership enriches the narrative surrounding the Blue Butterfly, elevating it from mere shoe design to a cultural emblem. With each collaboration, the brand taps into new markets, enhancing its visibility and influence. Here are a few key impacts:
- Broader Recognition: Collaborations amplify the brand's presence beyond typical skate spaces, reaching art, fashion, and streetwear communities.
- Trendsetting: When Vans collaborates creatively, it often sets trends in motion. Other brands watch closely, seeking to replicate this formula for success.
- Community Building: Each release creates a buzz, uniting fans who share an affinity for both skateboarding and contemporary art.
Ultimately, the collaborations featuring the Blue Butterfly exemplify Vans’ commitment to not just skate culture, but a broader artistic dialogue. They continue to shape market trends and redefine the brand, making it relevant in an ever-changing landscape.
Cultural Significance of the Blue Butterfly in Skateboarding
The Blue Butterfly design from Vans is much more than just a catchy logo or a chic pattern. It embodies a fusion of personal expression, community identity, and creative inspiration within the skateboarding world. As we delve into its cultural significance, it's clear that this design plays a crucial role in shaping the norms and values of skateboard culture.
Trends Influenced by the Design
Over the years, the Blue Butterfly has left an indelible mark on trends within skateboarding and beyond. This pattern is often seen as a bridge that connects the realms of skate fashion to broader street style. It’s an emblematic choice for both novices and seasoned skaters, leading to a dynamic evolution in how skateboarders express themselves. Specifically, some notable trends include:
- Graphic Printing: The introduction of bold graphics in skatewear has been influenced extensively by designs like the Blue Butterfly. This led to an explosion of creative patterns in apparel, from shirts to hoodies.
- Color Palettes: The exquisite color combinations seen in the Blue Butterfly design have inspired countless brands. Rich blues contrasted with bright accents became a common choice, resonating with skaters looking to make a statement.
- Collectibility and Limited Editions: The result of Vans incorporating the Blue Butterfly in exclusive editions has led to a growing trend in sneaker collecting. Skaters and sneakerheads alike chase after these unique designs, emphasizing their cultural cachet.
Additionally, the design has fostered the development of niche markets that prioritize artistic expression over mere functionality. With every release that features the Blue Butterfly, collectors and avid fans often discuss how the trend impacts not just their style but also the culture surrounding skateboarding.
Artistic Inspirations and Movements
The art world has long been intertwined with skateboarding culture, and the Blue Butterfly stands as a testament to that connection. It's not merely a fanciful design; it draws from various artistic movements and influences. For example:
- Surrealism: The whimsical nature of the butterfly represents a break from reality, encouraging skateboarders to embrace self-identity and nonconformity.
- Street Art: Many skateboarders notice the similarities between the Blue Butterfly and popular street art themes, where vibrant imagery is used to channel the emotions and expressions of a community.
- Nature and Organic Forms: This design reflects a deep appreciation for natural beauty, showing that skateboard culture respects both the urban environment and the world beyond concrete landscapes.
Through its aesthetic, the Blue Butterfly serves as a reminder of the broader artistic movements that inform skateboarding culture, highlighting the interconnectivity of various forms of expression.
Future of Vans and the Blue Butterfly Aesthetic
The future of Vans and the Blue Butterfly aesthetic represents more than just a directional shift in fashion. It embodies a deeper understanding of how design can influence not only style but cultural narratives within the skateboarding community. As skateboarders and fashion enthusiasts alike become more discerning in their choices, the relevance of this aesthetic expands. This section delves into emerging designs and innovations, as well as the evolving landscape of skateboarding apparel, reflecting the nature of its continued significance.
Emerging Designs and Innovations
Innovative design is pivotal for brands looking to remain relevant in an ever-evolving market. With the Blue Butterfly motif, Vans has an unparalleled opportunity to explore new creative avenues. For instance, there is a noticeable trend toward integrating smart technology, like breathable fabrics and moisture-wicking materials, which can keep skateboarders dry and comfortable. Combining this with the Blue Butterfly design could lead to a product that resonates strongly with the youth who value both looks and performance.
Moreover, collaborations with artists like Takashi Murakami or street artists can lead to limited editions that elevate brand prestige. Emphasizing storytelling through design serves as a compelling way to connect with consumers on a deeper level—getting them to feel attached to not just the shoes but the stories they tell.
The Evolving Landscape of Skateboarding Apparel
The landscape of skateboarding apparel is shifting rapidly; no longer is it just about functionality. Skateboarders want to express their identities through what they wear. As a result, Vans needs to adapt by not only retaining its core values but also by embracing trends that align with current cultural movements. Streetwear has blurred the lines and made skate-style more mainstream, prompting a focus on how the Blue Butterfly motif can integrate seamlessly into the casual yet stylish wardrobes of skateboarders.
Here are some notable considerations for scaling this aesthetic in future releases:
- Inclusive Sizes: Expanding size ranges to cater to a wider audience.
- Sustainable Practices: Continuing to innovate around eco-friendly materials and sustainable production techniques can attract more environmentally conscious consumers.
- Digital Presence: Enhancing online engagement through social media and virtual communities can further drive interest in new designs.
- Cultural Collaborations: Tapping into diverse cultural influences can invigorate the design process and keep the Blue Butterfly motif fresh and relevant.
"Fashion is not only about clothes but about identity; it's about who you are and how you want the world to perceive you."
Overall, the future of Vans and the Blue Butterfly aesthetic is tightly interwoven with shifts in consumer preferences and broader cultural trends. As Vans continues to navigate this dynamic landscape, staying true to the roots of what makes the Blue Butterfly significant while also innovating will be key to its enduring relevance in skateboarding culture.
Epilogue: The Lasting Legacy of the Blue Butterfly
The manifestation of the Blue Butterfly in the realm of skateboarding transcends its visual allure. Its significance weaves through the fabric of skate culture, creating a complex tapestry that highlights the important interplay between style, identity, and community. The design is not merely a trend; it serves as a cultural artifact that captures the essence of a generation of skateboarders.
Reflection on Design and Culture
When we reflect on the design of the Blue Butterfly, it’s crucial to recognize that it is more than just an aesthetic choice. The imagery embodies freedom, creativity, and a break from conventions. In the skateboarding world, where individual expression is paramount, the Blue Butterfly resonates deeply. It draws upon the vibrant, ever-changing scenery of life on a skateboard, contrasting the chaotic urban landscapes with the beauty of nature. Every time a skateboarder wears this design, it is a statement—proudly declaring their connection to both their passion and their community.
Moreover, the Blue Butterfly's color palette and intricate patterns invite critical thought. These elements are reminiscent of street art and graffiti, which are themselves pivotal to skate culture. They evoke a sense of rebellion and tell stories of those who have pushed boundaries in pursuit of authenticity. To this end, the design becomes a powerful vehicle for self-expression, allowing skateboarders to articulate their identities in a space where personal narratives are central.
Final Thoughts on Community Impact
The community impact of the Blue Butterfly cannot be overstated. This design has fostered connections among skateboarders, serving as a common thread that binds individuals through shared experiences. From local skateparks to global competitions, the Blue Butterfly signifies a collective heritage that encourages inclusivity and collaboration.
"Vans has understood the unspoken needs of the skate community; it's about more than shoes; it’s the identity that each design carries."
Through skateboarding events and collaborations, the design unites enthusiasts under a common banner, sparking dialogues about creativity and culture. Personal stories from diverse skaters illustrate how this design not only represents a product but symbolizes belonging.
